Amazon’s 5 Steps to Successful Book Marketing 

amazon book marketing

If you’ve ever wondered how some published books can sell thousands, tens of thousands, or even hundreds of thousands of copies on Amazon through book marketing, here’s the good news: it’s not magic.

So, if you want to know how to successfully sell your book on Amazon,

Here is how to do it:

  1. Give your readers information they can use
  2. Get that beneficial information to the people who need it the most
  3. Convince them that your book will help them achieve their goal.

All done. It’s a lot easier than you think.

But if it’s that simple, why doesn’t everyone do it?

Even though the formula is easy to understand, it takes a lot of work to use it. As with most things in life, you receive what you put into it.

In line with the vast majority of authors choose to sell their works on Amazon or the Kindle store. This platform is open to everyone; however, this accessibility also makes it a battleground where thousands of authors are vying for readers’ attention. If you want to perfect the art of book marketing, hire the right people, and (possibly) sell thousands of copies on Amazon, this post will walk you through the whole process, step by step.

1. Make A Cover That Stands Out

One of the hardest things for an author to do is to think about their book from a reader’s perspective.

It takes a lot of time and money to write a book. It only makes sense to think that the investment should be worth something on its own.

The hard truth is, though, that readers don’t care.

Try to remember the last book you bought. Did you want to thank the author for writing it by purchasing the book?

Of course not. You bought it because you thought it would help you in some way.

The right book cover design tells the reader what to expect.

2. Talk To The Media, Bloggers, And Influential People

The most effective strategy for book marketing is encouraging other people, particularly influential ones, to talk about your book.

Even if they are not widely known, that is not a must. They simply need to be popular among the audience you are trying to engage with.

Watch videos on media coverage to understand how to approach bloggers and media influencers to get them interested in your book. This is an integral part of book marketing if you believe that bloggers and media influencers are a good match for one another.

3. Check Out Reviews Of Books On Amazon

Your book marketing benefits from reviews on Amazon in two ways:

  • Reviews let people know that your book is good.
  • Reviews inform Amazon’s recommendation system that it’s a good book.

Even if your book’s cover and description look professional on Amazon, a listing with no reviews will make some readers think twice before purchasing, even if the book is brand new.

As said by best biography writer the easiest way to fix this is to release your book with discounted prices when it comes out and ask people you know for reviews. You should try to get about 20 people to buy your book within the first week after it is published.

Read a blog post about improving your book marketing plans for book launches and learn more about how to trick Amazon’s algorithm.

You can also find many posts about getting Amazon reviews if you want to learn more.

4. Give Out Free Copies of Your Book To Readers

One of the most important things we tell our Authors that may sound strange at first, but is a key part of understanding how powerful your book is:

Your book is a way for you to promote yourself.

Even though we talk a lot about book promotion, our main goal isn’t just to sell more books or find new readers. It is also to help you grow your business and find new clients.

So, when your new book comes out, one of the first things you should do is give out free copies.

Giving that free book to a promising client will help them remember you. It makes you look like an expert and sets you apart from other authors; you don’t have to be a best-selling author to do that.

If you did a good job at publishing your book, it doesn’t just look like it was done by a professional. It will also catch the eye of a promising new client and get them to read.

They will learn about who you are and why they need you as if they had just spent several hours talking to you even though you weren’t there.

That’s what a book does for you.

5. Record An Audiobook

It is common knowledge that book marketing for audiobooks is expanding much more rapidly compared to any other book format.

People can listen to your book on the way to work, while driving, during coffee breaks, while preparing supper, or any other time they have a few minutes to themselves without using their hands to hold a book. Audiobooks provide this convenience to avid readers.

Audiobooks boost the chances that readers and listeners will enjoy your book.

Since the audiobook market has grown, independent authors have many options for producing audiobooks.


From the start, every choice you make about your book will be made to get it into your readers’ hands and attract new ones.

This depends a lot on what you want to achieve as an author. If you’re doing this as a side hustle and just want to get back the money you spent on publishing your book, your book marketing plan will be very different from that of an author whose goal is to make a full-time living from writing.

In this post, we have shown you how to do book marketing so that you can sell as many copies as possible and make money as an author. Who wouldn’t want to get paid well to do what they love?