How can I tell whether my on-page SEO strategies are effective?

How can I tell whether my on-page SEO strategies are effective?
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Introduction

How can I tell whether my on-page SEO strategies are effective? If you’re like me, you’ve gotten so used to seeing your website traffic that it’s easy to forget. But if you don’t check in regularly, you might miss the signs that show up weeks or months after an update—signs that could tell me whether my on-page SEO efforts are paying off. Now, I’m no Google expert: I’m not going to be able to tell you exactly what impact any of these metrics have on your rankings or traffic. But as someone who does this stuff every day, here’s what I look for when I want to know if my site has been affected by an SEO campaign:

Monitor your traffic

Once your on-page SEO is in order, it’s time to figure out if it’s working. To do this, you need to know what kind of traffic (and conversions) you generate before making changes. If the change in traffic is too minor or too inconsistent, it might be difficult to tell whether any improvements are due to on-page optimization or other factors.

You can use Google Analytics—or another analytics tool—to track your site’s overall traffic and conversion rates over time. This will tell you how much work needs to be done before determining whether on-page optimization has succeeded. For example, let’s say your average monthly page views are 7 million per month but drop significantly after implementing some on-page changes (e.g., updating an old blog post).

That could mean that no one was reading the old article, and now they’re all reading this new one instead; however, if those same changes resulted in an increase from 7 million page views per month up toward 8 million page views per month without any other major changes occurring at around the same time (e.g., launching a new product or service), then chances are good that something is working well enough!

Track rankings

  • Track rankings. Google is the most popular search engine, but there are many other ways to get traffic to your site. You should check out your rankings for all major search engines (which you can do with a tool like SEMRush).
  • Interpret rankings data. A sudden uptick or decline in ranking doesn’t necessarily mean that something has changed with your business—it could just be a random blip. But if you see an upward trend over time, it’s likely that on-page SEO efforts are working and have helped move you up in the rankings!
  • Look for specific keywords where you have successfully moved up in position over time, then look at their corresponding content areas (headlines and meta descriptions) to see if they need improvement.

Examine engagement metrics

If you’re unsure if your on-page SEO efforts are working, the best thing to do is check the engagement metrics for your website.

These include things like:

  • Time spent on your site (entered by visitors)
  • Pages per visit (how many pages each visitor views)
  • Bounce rate (the percentage of people who leave your site immediately after loading it)

If you see a drop in these metrics over time, fewer people stay on and engage with your content. This could indicate that something needs to change—or at least there’s some more tweaking to do!

Measure conversions

The most important metric to track is conversions. Conversion rates vary by industry, but they measure how well your on-page SEO is working. You can set up conversion tracking in Google Analytics or another tool to get an idea of whether your changes are moving the needle on your sales numbers—or just moving it off the page and into a ditch!

What exactly is a conversion? A conversion occurs when someone performs an action you consider valuable. Like making a purchase or filling out a form that leads buyers down the funnel toward purchase (we’ll talk more about funnels later). If you sell t-shirts online using Shopify, for example, each time someone adds one of those shirts to their cart. And then makes a purchase is considered one conversion.

However, not all transactions result in sales; some customers may return items for refunds after purchasing them. Or never follow through with payment at all—these are called “abandoned” transactions because customers abandoned their cart before completing their purchase (and thus never converted).

A customer might abandon their shopping cart if they don’t see what they want when browsing around your site—this could happen if there aren’t enough options available from which to choose! If this happens often enough. That it affects your bottom line significantly (if you notice many customers abandoning items when shopping). Then this would be considered part of what makes up poor customer experience metrics overall; we’ll go over these later on as well!

Audit your site regularly

  • Audit your site regularly. You should check your website every few weeks to make sure that it’s still operating as intended. If you’re using a CMS like WordPress or Drupal, plugins can help you do this. Your audit should include checking for broken links, duplicate content that could be consolidated into one page (usually done by robots.txt), and other technical issues such as page load speed and mobile friendliness—we’ll talk about those in future sections!
  • Get familiar with the tools of on-page SEO so that you can do these audits independently without relying on an expert whenever something breaks or looks funky.

Check your analytics dashboard to determine whether your on-page SEO is paying off.

To know whether your on-page SEO efforts are paying off. You need to make it a habit to check your analytics dashboard regularly. That way, you’ll know whether your site is getting more traffic and conversions from organic search results.

You can also use this information to check that the rankings for certain keywords have increased due to the changes made to these pages. If not, then maybe it’s time to revisit those pages or make some more changes.

In addition, you should check how engaged visitors are with the content on those pages so you can see which ones are working well. And which aren’t meeting user expectations (and there may be others in between).

Conclusion

I hope this has given you a clearer idea of how to know if your on-page SEO efforts are working. The key takeaway is that you need to monitor the right metrics to make informed decisions. About what should be done next. Let us know if you’re unsure where to start or need help with your analytics dashboard setup! We’d love to help out.

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