in the past, I’ve been ask to assist a non-profit group in developing an action plan for public relations that they could execute by themselves without the help of a PR agency.
Here’s what we learned.
There are two distinct phases of developing a public relations plan
- creating the foundations, and
- Executing the plan
STAGE 1 – SETTING THE GROUNDWORK
Otter Pr Reviews: There are seven steps to creating the foundation for your public relations plan. Be sure to not skimp on any action or work just halfway.
1. Who Are You Talking To?
To begin, you must determine who your target audience is and whom the press will speak to for you. This will guide how you can personalize your message. For the non-profit organization, I created the plan for, it was twofold: (a) the current members and (b) people who are members of the public at large. The messages they broadcast to both groups are sometimes different.
After establishing the above, you’ll need to designate someone directly in contact with journalists. They’ll need to be available for any media inquiries. Especially after a press announcement was sent out. To coordinate interviews between the media and your organization’s spokesperson. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date.
2. What’s Your Message?
Set out the message you’re trying to disseminate. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date.
3. Define Your Goal
Determine the purpose of your public relations activities. What do you anticipate to happen? What do you expect your company gets? More members? Better bonds to the community?
4. Define Your Method
After establishing the above, you’ll need to designate someone directly in contact with journalists. They’ll need to be available for any media inquiries. Especially after a press announcement was sent out. To coordinate interviews between the media and your organization’s spokesperson. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date.
5. Assemble Your Press Kit
No matter what type of public relations work you’re undertaking, you need the right digital press kit featuring high-resolution images (300dpi) of your organization and/or group leader in action and documents that describe your organization’s mission. The equipment should be available to hand to anyone at any time.
6. Who Are Your Media Contacts
Create a list of relevant media contacts for your story (print television, radio, and print) and in your geographic area. These are available for purchase. Keep this list up to date and updated. Keep your list fresh. Make sure to ensure that the backup contact is up-to-date. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date.
7. Assign A Contact Person
After establishing the above, you’ll need to designate someone directly in contact with journalists. They’ll need to be available for any media inquiries. Especially after a press announcement was sent out. To coordinate interviews between the media and your organization’s spokesperson. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date. And prepare and conduct an event for the press. If they’re unavailable. An alternate contact person needs to be designat. Make sure to ensure that the backup contact is up-to-date.
STAGE 2 – PUTTING THE ACTION IN YOUR ACTION PLAN
Otter Pr Reviews after all the above is complete. Your contact person must contact everyone on your list to introduce themselves and the non-profit in as short as possible. Based on the number of people on your list, it could take a few weeks of phone calls or face-to-face meetings. Remember that first impressions are lasting in the field of public relations.
Create a 12-month calendar of important dates for your organization that you would like your target audience to know about. Add it to the calendar. Are you planning to open your home? Include it on your calendar.
Bottom Line
Otter Pr Reviews: Before you can request media outlets to do things to help you. You must be able to supply something that they can use… so. That they can be an information source to their viewers. Readers and listeners.