How to make a digital marketing plan 2023?

About Digital Marketing

To create a digital marketing strategy it is necessary to start by setting objectives, right? And for you to achieve your marketing objectives, the best way is to plan different possible actions.

For example, if you want to generate more sales, a marketing objective might be a percentage increase in the number of qualified leads.

From that, considering your buyer persona, your available resources and the scenario in which your business is, it is possible to establish a digital marketing plan to make that goal happen.

But how to join so many elements at once?

1. Defining the objectives

When defining a plan, it is important to cover different types of objectives. This is because, many times, the depend on the fulfillment of several small goals. We call those main and secondary objectives.

In addition to the complexity, the deadline is also very important. Therefore, good planning contemplates short, medium and long term objectives.

Being that the first step of a marketing plan, its relevance is incalculable. Getting the objectives wrong can compromise the strategy as a whole.

And, to eliminate that possibility, there is a very popular framework for that, the SMART. SMART is a mnemonic for the essential characteristics of a marketing objective.

A marketing objective is relevant as long as it is:

Actionable or achievable: by setting a goal, certify that it is crucial to your business.

Obviously, the goals for a month, quarter or year have different characteristics.

2. Creation of key performance indicators (KPIs)

The objectives should always be accompanied by indicators. However, in a sea of ​​information, it is necessary to look at the right indicators. These will show if you are walking the right path to achieve the objectives.

KPIs or Key Performance Indicators represent exactly that concept.

For example, do you have a goal tied to traffic generation? So, the minimum daily visits to your site or blog is a valid indicator.

It is worth remembering that KPIs can be indicators of any nature, as long as they are measurable and relevant. Marketing metrics, for example, can be key indicators, as we will see below.

3. Elaboration of Buyer Personas

When we talked about Buyer Personas at the beginning of this article, we highlighted its importance for a strategy. Here, the plot is reinforcement: spend time and resources crafting a detailed persona.

Look for users in your lead base, people on social media (LinkedIn and Facebook are great for that), and an internet search. If you already have a documented buyer persona, it is possible to expand it.

In addition to questions like “what are your problems?” or “How can we help the person to solve those problems?”, exploring extra topics can be quite enlightening.

Do you want to complement the analysis of your person? Question: what books do you read?, what are your favorite influencers?, what events do you frequent?, what software do you use?”, among others. The depth of your buyer persona will always result in the identification of more and better opportunities.

Below we present a free tool in which you can develop the buyer persona of your Digital Marketing strategy. Look at her!

How to do Digital Marketing for companies?

How does digital marketing work for different types of contexts? Although it is a strategy that offers several benefits, we know that each business has its particularities, with different objectives and audiences.

Find out below the most important practices for each type of company.

Digital Marketing for Small Businesses 

Many small businesses often have key customers who determine the revenue of their business. And a limited budget can make prospecting for new consumers even more difficult due to the inability to invest in Google Ads and having small team structures.

In this sense, local SEO  can be a good strategy to attract customers in a short geographical space. Also, co-marketing (partnerships with companies that have the same audience, but offer different products and services), is also a great way, like posting lives and promotional packages together, for example.

Digital Marketing for Medium Businesses 

Unlike small companies, medium-sized companies tend to have a more robust structure, with a well-defined client portfolio. His biggest challenge is to retain customers and expand the offer of products and services through digital marketing. 

However, in many cases, the lack of the necessary investment can make the process even more complicated and lengthy. In this sense, there are two good strategies: content marketing and alliances with digital influencers.

While the former brings organic traffic to  the website , increasing the visibility of the business, the latter explores the credibility of the brand for a specific audience.

Digital Marketing for Large Companies

This generates the need to invest in strategies to remain the favorite of the public in the midst of so many other attractive offers.

In this sense, it is important to invest in data analysis tools to measure the performance of actions, increasing the perception of value of the company and adjusting the path towards internationalization.

What are digital marketing plans and the relation of paid guest posts websites?

1. Digital marketing plans are strategic approaches to achieving online marketing objectives such as increasing brand awareness, driving website traffic, and generating leads and sales. These plans typically include activities such as SEO, social media, email, and content marketing.

2. are online platforms that offer services to help businesses reach their target audience. These sites allow businesses to post content on their websites, in exchange for a fee.

3. Paid guest post websites can provide a valuable way for businesses to increase their online visibility and reach their target audience. By creating quality content on these sites, businesses can increase their website traffic, build brand awareness, and generate leads and sales.

4. By creating backlinks to a website, businesses can increase their visibility in search engine results pages and attract more visitors to their websites.

5. Digital marketing plans should include paid guest post websites as part of their strategy. By leveraging these sites, businesses can reach their target audience, increase their website traffic,

Digital Marketing for B2C Companies

B2C ( Business to Consumer ) companies focus on directly attracting the final consumer of products and services, such as supermarkets and   clothing e-commerces.

This type of public is the one with the lowest purchasing power, with inexpressive values ​​and with the desire aroused by status or specific benefits, aiming at immediate results.

In digital marketing for B2C companies, it is interesting to use strategies that aim at the emotional side, such as carrying out campaigns on commemorative dates, improving the connection through email marketing and increasing engagement through social networks.

It is a more impulsive public, who looks for all the information at once and tends to make purchases instantly.

Digital Marketing for B2B Companies

B2B ( Business to Business ) companies are those that offer products and services for other companies to use with their end consumers, either directly or indirectly. In our example above, they would be wholesalers, distributors, and factories, for example. It works like a hierarchy.

Unlike what happens in  sales  to individuals, companies often do a lot of research before making the purchase, since small differences in value have a big impact on the bottom line. Then, they compare the price and also the quality of the product with the audience acceptance, delivery time and other similar issues.

For these companies it is important to invest in strategies that produce leads to keep the contact base always full. Some examples of practices are Inbound Marketing, Outbound Marketing, Account-based Marketing,  SPIN Selling  and the use of a good CRM.