The global SaaS market is on the rise. It’s becoming increasingly competitive with more and more providers being ready to go international. Companies in the SaaS industry must understand the significance of SaaS translation as they look to reach newer markets. And creating a product that international users use. This is mainly due to the reason that users or customers normally prefer using software that’s in their native language.
If you’re also looking to tap into the international market, you must be ready to adapt your software according to that market. Only then your potential users will feel comfortable using your product offering. If you don’t do this, you would be unable to highlight your USP, the unique selling points. This means missing out on huge opportunities that the new market will have to offer for your business. Lucky for you, may help you adapt your mobile app or platform so it becomes accessible to worldwide users, in their own language.
When your product is available in multiple languages, you will cherish several strategic benefits for targeting multinational users. Because now the end-users have a product that they can learn fast. They don’t have to go through labor-intensive and time-consuming training in any foreign language. So, both you and your clients benefit from SaaS translation which is great for your global strategy moving forward.
When to consider SaaS Translation?
If you’re registering a huge number of international users, it’s a clear indication that you need SaaS translation. This is a general rule. Your new users will start questioning you when you’re going to launch the translated version of your software or app.
Well, you also know that it’ll be unwise to decide on a translation after you have received just two emails. In such cases, you’d definitely be going through extensive market research. And analyzing all the implications of whether it’s the right time to invest in software and for your SaaS product.
Consider this scenario: if you want to attract foreign corporate clients, this is one case in which it becomes essential you should translate your SaaS product. Because you need a software product or app that carries multiple language versions of it. Only then will your international clients can use it when they want, where they want, without worrying about any language barriers.
Multiple Languages Boost the User Experience
If you have a SaaS business model, you would need to improve the user experience on a consistent basis to convince people to continue using your product. Because end-users nowadays no longer like to buy software or products, their chances of switching to another provider are always there. The only way you can keep them attached to your business is by improving your SaaS offering in a way that can increase customer satisfaction level.
A key element in securing new user adoption is the user experience. Languages also significantly affect how clients perceive a SaaS solution.
Therefore, when you get services for your SaaS software or app, chances are you’d be attracting a lot of new clients and gaining their confidence. This will help in improving the customer experience of your software product in many ways, such as:
- The users will find it easy to use your mobile app or software. All the navigation around your platform will be simple now.
- Your communication is also now streamlined. That means any user can easily understand your in-app announcements.
- The learning curve will also be more simplified now for the users. As they find the FAQ pages, tutorials, and training materials available in their native languages.
- Users will find it simple to adopt any new features you introduce. Because all the messages are clear now.
- Your product offers a highly-customized experience to each user. After all, they no longer need to get their head around a second or third language to use your product.
As SaaS applications could be anything like web-based applications, you would require website localization services to make your SaaS platform available in multiple languages and cultures.
Multilingual SaaS Products can Improve Productivity
Many international businesses provide their employees with multilingual tools that streamline business operations and help keep everyone on the same page. It’s no doubt an excellent way of doing that.
Over 80% of employees around the world agree that when managers speak to workers in their first languages, productivity generally increases. The same is true when people use software or products to carry out their tasks on a routine basis.
However, this is not a hard and fast rule, as exceptions can occur. Like when a SaaS application or software caters to the needs of people who have advanced literacy skills. But, if you’re selling a product that addresses issues in business sectors where typical consumers struggle to speak foreign languages. Then, SaaS translation, without any shadow of a doubt, is the most efficient method to ensure acceptance and increased productivity.
Concluding Remarks
SaaS translation is a great way to make your product travel the world. When you have a global product, you’re sure to get more business based on local versions of your product. So, before translation, always be sure whether your SaaS platform would be able to support the exponential growth in terms of new users.