Should I register a trademark online as an individual?

eCommerce Business


When you’re registering a trademark as an individual or sole proprietor, it’s usually best to register your trademark online. However, there are some situations where the paper-based application is more appropriate. Before you file your trademark application, decide if you’ll do it online or on paper.

When you’re registering a trademark as an individual or sole proprietor, it’s usually best to register your trademark online.

When you’re registering a trademark as an individual or sole proprietor, it’s usually best to register your trademark online. There are several reasons why this is the case:

  • Online registration is faster, cheaper, and more convenient than paper. It typically takes under five minutes to submit an application, and the fee will be less than $150 USD (with some exceptions). On the other hand, paper submissions can take weeks and cost hundreds of dollars in postage fees alone.
  • Online registration is easier to complete because you don’t have to fill out every field on each page. Instead, you’ll be shown all required fields when you move from one page to another. You simply have to provide your answers for those fields rather than inputting information into every single box on each form like you would have had to do with a paper application.
  • The online filing offers better security than paper because it uses encryption technology that makes sure only authorized users can access your data during transmission back and forth between yourself and USPTO servers — no one else has access! This means there’s no risk of identity theft when using electronic submissions versus sending sensitive info through regular mail services like USPS or FedEx Ground.”

In most cases, it’s cheaper, easier, and faster than filing a paper form.

When you file a trademark online, you can do so for as little as $225. This fee includes:

  • A one-year filing period with extensions if necessary
  • Current status reports and updates on the status of your application
  • Assistance from a USPTO-certified trademark attorney, who will review your application and prepare it for filing
  • A digital copy of the filed application (if applicable)

However, there are some situations where the paper-based application is more appropriate.

If you want to application in more than one class, if you want to file a trademark application in more than one international class, or if you want to file for trademark application in more than one jurisdiction (e.g., the United States and Canada), then the paper-based process is usually required. If your filing is in multiple languages, then both processes may be required depending on where exactly you plan on using your mark—for example, it’s possible that while English is an accepted language of record under both processes, Spanish would only be acceptable under the paper-based process due to its status as an official language of record for certain countries (such as Mexico).

Before you apply for trademark application, decide if you’ll do it online or on paper.

When you are ready to file your trademark application, decide whether or not to do it online. Here are some factors that will help you make this decision:

  • If you have a logo, file it online. This is because the Trademark Office accepts only electronic submissions of images and other documents.
  • If you provide services or goods, file online. The same goes for any business that provides services or goods; their submissions must be made electronically through the Trademark Electronic Application System (TEAS).
  • If the applicant is an individual using his own name as part of his business identity (e.g., John Jones Painter), then file on paper with Form 1501 and fee under §1(b). This section covers filing under a business name that differs from your own personal name — if so, it’s best to fill out Forms 801/802 rather than just filling out form 1501/1502 by itself since these forms require more information than simply requesting protection under one’s own legal name alone

Yes, if you have an individual business

If you’re a sole proprietor with a logo, providing services or goods, and want to file your trademark under a business name that’s not your name, then yes.

If you are an individual who is filing this application as an individual and not through your business entity, we recommend registering online here at

You have a logo

A trademark is an image, word, phrase, or symbol that identifies the source of a good or service. The goal of a trademark is to prevent others from using it on their own goods or services in a way that would cause customer confusion and dilute your brand.

As an individual, you may not need to register your logo as a trademark because it’s unlikely that someone else will use it on products or services similar to yours. But if you have any doubts about this–or if you want to protect your brand from infringement–then registering your logo as a trademark might be worthwhile for you.

You provide services.

If you provide services, it can be difficult to register a trademark. Unlike tangible goods (such as a new pair of shoes or a food cart), services are intangible and not visible in the same way.

You can’t touch them, see them or smell them like food items or clothing. And while you might be able to hear some sounds when a service is being offered (like music at an outdoor concert), that doesn’t mean the trademark will be protected by copyright law if the song was written by someone else.

If your product is intangible—like software or services—it’s best to hire an attorney who specializes in intellectual property law so that they can help you protect your work from other companies trying to steal ideas from yours (or vice versa).

You provide goods.

If you have a business and provide goods (products, services), you can register a trademark for them. This means that if someone else uses your trademark on similar products or services in their business, they could be sued by you. And if they use it after the expiry date of their registration, they could also be sued by you.

In order to register a trademark for your good or service, it must be unique enough to distinguish it from other marks registered or not registered with IP Australia (the body that handles trademarks). You must also show that using this particular name gives customers an idea about what kind of product/service is being offered by your company: for example “McDonald’s” is well known for selling fast food whereas “Burger King” is associated with hamburgers.

Yes, if you file a trademark under a business name

You can file for trademark under your business name, even if you’re filing as an individual. You can also file under an individual name or the name of a company, partnership, or corporation.

When you register a trademark, it’s important to note that there are different rules. For each type of entity that does business in the U.S., which includes. Corporations (C corporations), limited liability companies (LLCs), partnerships, sole proprietorships. However, regardless of the type of entity you choose when registering your mark with IP Australia. It doesn’t matter if it’s one from this list or not—you still get all the benefits outlined here

No. File as a partnership or corporation.

You can’t file as an individual.

Trademark registration is not available to individuals. You must file as a partnership, corporation, or other legal entity.


The U.S. Patent and Trademark Office (USPTO) makes it easy to register a trademark online as an individual or business. If you have questions about registering your trademark, contact the USPTO by phone at 800-786-9199 or by email at