The Next Generation Is Even More Committed to Video Than Ever

People born after the year 2000, sometimes called Z generation, are the first generation to grow exclusively as digital natives. What this means is that their education was closely linked to digital technology: they do not know life without iPhones, Netflix, social networks and, most importantly, Internet. This has greatly changed how the industry will deliver videos to consumers in the future.

Both the Z gene and the millennials raised consuming videos differently from other generations. They gravitate almost exclusively to video and online transmission websites ranging from Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content has been changed forever by these new media, where the video shortly at request supreme queen.

According to Cisco, a Fortune 100 company, it is estimated that 82% of the world traffic will consist of video content by 2022, compared to 75% in 2017. In addition, Google research data establishes that more than 70 % of buyers say that the video online has helped them get more information about an automatic product they intend to buy. Because consumer spending habits grow and reach their maximum point between the ages of 34 and 55 years, this trend will continue to grow as more Z and millennials enter that age range. If we observe the total video consumption, YouTube reaches more than 18 to 49 years in the United States than any US cable network. According to Google business director, Omid Kordestani.—Free-Updated-Demo-2022-

So what does this mean for us, a video production company? It means that we are constantly up to date with the new avant -garde trends in video production and animation. Since it only takes a second fraction to click, we must create content that calls the eye of a spectator. With more than 500 hours of video loaded every minute to YouTube, it is more important than ever standing out of others. In addition, more than 70% of YouTube views are on mobile devices according to Hootsuite, a social media marketing company. This means that we must create a convincing visual story along with a strong message that keeps viewers committed to content.

When creating animation, video or even an audio production, it is essential to keep it brief and attractive. With this changing panorama, video production is becoming increasingly relevant to consumers, and the video has more and more demand for a wide variety of platforms. No matter what stereotypes or judgments there are on the Z generation or millennials and their massive change to video content shortly, they will soon become the main age group for most of all consumers.